Side-by-side, 2026Updated September 2026

Amazon Fresh vs Walmart+

Amazon Fresh ($58.87) vs Walmart+ ($51.29) on the same 12-item basket. Real fees, real price comparisons, and when each one is the right pick.

Same 12-item basket

live, NYC
Walmart+ is $7.58 cheaper than Amazon Fresh (13% less).
  • Amazon Fresh$58.87
    Service fee $0 · Delivery $9.95 · Tip none
  • Walmart+Cheapest$51.29
    Service fee $0 · Delivery $7.95 · Tip 10% suggested

The headline

On a 12-item NYC basket, Walmart+ ($51.29) comes in $7.58 cheaper than Amazon Fresh ($58.87). Walmart wins on subtotal alone (about 19% lower) before fees enter the picture. Amazon Fresh's appeal is convenience — same-day delivery on Prime, no tip system — but its underlying grocery prices run 10-15% above Walmart on most overlapping SKUs.

When Amazon Fresh wins

Amazon Fresh wins for existing Prime subscribers who already pay $139/yr for Prime — free same-day delivery on $100+ orders means no incremental cost. Their no-tip checkout makes the all-in total feel cleaner. Amazon Fresh also tends to be best for tech-forward shoppers who like the Alexa-enabled reorder flow and the integrated Whole Foods sister-storefront for premium items.

When Walmart+ wins

Walmart+ wins on price almost every time for conventional grocery. Walmart consistently underprices Amazon Fresh on staples (milk, eggs, bread, ground beef, produce) by 12-25%. If you're Prime-and-Walmart+ stacking ($237/yr combined), Walmart+ for groceries and Prime for everything else is the optimal split.

Fee structure

Amazon Fresh (Prime member): no service fee, free delivery on $100+, $9.95 below, no tip prompt. Walmart+: no service fee, $7.95 delivery for non-members or free for $98/yr members on $35+ orders, 10% suggested tip. Walmart+ has the lower entry-level membership cost.

Frequently asked

Is Amazon Fresh cheaper than Walmart for groceries?

No, Walmart consistently underprices Amazon Fresh on grocery staples by 12-25%. Amazon Fresh wins on convenience (same-day Prime delivery) and the no-tip checkout, not on price.

Do you need Prime for Amazon Fresh?

Yes. Amazon Fresh requires an Amazon Prime membership ($139/yr) to access most prices and delivery. Without Prime, the service isn't available in most regions.

Is it worth having both Prime and Walmart+?

For frequent grocery shoppers, yes. Use Walmart+ for groceries (cheapest per-item) and Prime for everything else (Amazon retail, video, Whole Foods premium). Combined cost: $237/yr — usually pays back in saved delivery fees alone.

Is Amazon Grocery the same as Amazon Fresh?

Yes, for delivery purposes. Amazon Grocery is the name Amazon now uses for its own grocery line and online delivery — it replaced the Amazon Fresh and Happy Belly labels, and Amazon announced in January 2026 that its Amazon Fresh stores are closing. Same app, same Prime membership, same fees; this page says "Amazon Fresh" throughout.

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