Frozen French fries price in Austin.

How we got these numbers

• Instacart — Aldi:Category multiplier against Walmart base, adjusted for South Urban ($3.39)
• Walmart+:Regional baseline ($3.77)
• Amazon Fresh (Prime):Category multiplier against Walmart base, adjusted for South Urban ($4.34)
• Instacart — Whole Foods:Category multiplier against Walmart base, adjusted for South Urban ($7.17)

Live observations come from public weekly ads (Aldi, Whole Foods) and BLS Average Retail Food Prices, refreshed daily. Estimates use a per-category multiplier calibrated to NPR, Consumer Reports, and Tasting Table grocery comparison studies.

Why this category prices the way it does

Frozen pricing is dominated by Walmart and Aldi's vertical integration — Amazon Fresh's frozen selection is limited and tends to run higher per unit.

Austin grocery context

Austin is the global headquarters of Whole Foods Market — the original store opened on Lamar Boulevard in 1980. Whole Foods has a denser Austin footprint than any other US metro, and many locals consider it the default grocery. H-E-B and its premium sister-brand Central Market also operate widely. Among our four national services, Walmart+ has the broadest geographic coverage and best price for non-organic shopping.

Austin's organic culture makes Whole Foods feel like the default, but a $30 Aldi basket gets you the same calories for half the price. Mix Aldi (via Instacart) for staples with one premium item from Central Market or Whole Foods per week to balance budget and quality.

Frozen French fries prices in other cities

• Houston, TX
• Dallas, TX
• San Antonio, TX
• Jacksonville, FL
• Fort Worth, TX