Granola price in Boston.
Estimated prices for granola (12 oz) across all four major grocery delivery services in Boston, MA.
Granola · 12 oz
Northeast Urban- Instacart — AldiCheapest$2.19
- Amazon Fresh (Prime)$3.51
- Walmart+$3.65
- Instacart — Wegmans$4.02
- Instacart — Sprouts$4.38
- Whole Foods Market$4.59
Shelf price only — total delivered cost depends on basket size, fees, and tip.
Compare full basketHow we got these numbers
- Instacart — Aldi:Live observation from Aug 30 ($2.19)
- Amazon Fresh (Prime):Live observation from Aug 30 ($3.51)
- Walmart+:Regional baseline ($3.65)
- Instacart — Wegmans:Category multiplier against Walmart base, adjusted for Northeast Urban ($4.02)
- Instacart — Sprouts:Category multiplier against Walmart base, adjusted for Northeast Urban ($4.38)
- Whole Foods Market:Live observation from Aug 30 ($4.59)
Live observations come from public weekly ads (Aldi, Whole Foods) and BLS Average Retail Food Prices, refreshed daily. Estimates use a per-category multiplier calibrated to NPR, Consumer Reports, and Tasting Table grocery comparison studies.
Why this category prices the way it does
Breakfast cereals and oats are aggressive loss-leaders for Walmart and Aldi — both carry private-label versions of every major brand at half the price.
Boston grocery context
Boston's grocery scene is shaped by the local Stop & Shop (Ahold Delhaize), Star Market (Albertsons), Market Basket (cult favorite, not on Instacart), and Roche Bros. Wegmans has multiple Boston-area stores (Newton, Burlington, Medford) with strong local following. Aldi has dense MA coverage. Whole Foods has multiple Boston and Cambridge locations. The metro's narrow streets and college-density mean delivery vehicles often double-park briefly — building access varies hugely between Back Bay brownstones and South End apartments.
Boston shoppers consistently get the best value from Instacart-Aldi for staples. Add Wegmans-via-Instacart for produce and prepared foods — the Newton and Medford stores have wide same-day windows. For Cambridge and Somerville, Trader Joe's is the cheapest premium fill-in option.
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Service fees, delivery, and tip all depend on basket size — the cheapest per-item service isn't always the cheapest overall.
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