Granola price in Boston.

How we got these numbers

• Walmart+:Regional baseline ($3.65)
• Instacart — Aldi:Live observation from Jul 7 ($3.69)
• Instacart — Wegmans:Category multiplier against Walmart base, adjusted for Northeast Urban ($4.02)
• Amazon Fresh (Prime):Category multiplier against Walmart base, adjusted for Northeast Urban ($4.20)
• Instacart — Sprouts:Category multiplier against Walmart base, adjusted for Northeast Urban ($4.38)
• Whole Foods Market:Category multiplier against Walmart base, adjusted for Northeast Urban ($6.94)

Live observations come from public weekly ads (Aldi, Whole Foods) and BLS Average Retail Food Prices, refreshed daily. Estimates use a per-category multiplier calibrated to NPR, Consumer Reports, and Tasting Table grocery comparison studies.

Why this category prices the way it does

Breakfast cereals and oats are aggressive loss-leaders for Walmart and Aldi — both carry private-label versions of every major brand at half the price.

Boston grocery context

Boston's grocery scene is shaped by the local Stop & Shop (Ahold Delhaize), Star Market (Albertsons), Market Basket (cult favorite, not on Instacart), and Roche Bros. Wegmans has multiple Boston-area stores (Newton, Burlington, Medford) with strong local following. Aldi has dense MA coverage. Whole Foods has multiple Boston and Cambridge locations. The metro's narrow streets and college-density mean delivery vehicles often double-park briefly — building access varies hugely between Back Bay brownstones and South End apartments.

Boston shoppers consistently get the best value from Instacart-Aldi for staples. Add Wegmans-via-Instacart for produce and prepared foods — the Newton and Medford stores have wide same-day windows. For Cambridge and Somerville, Trader Joe's is the cheapest premium fill-in option.

Granola prices in other cities

• New York City, NY
• Philadelphia, PA
• Washington, DC