Frozen waffles price in Denver.
Live shelf prices for frozen waffles (10-count) across all four major grocery delivery services in Denver, CO.
Frozen waffles · 10-count
West Urban- Instacart — AldiCheapest$2.70
- Walmart+$3.00
- Amazon Fresh (Prime)$3.45
- Instacart — Whole Foods$5.70
Shelf price only — total delivered cost depends on basket size, fees, and tip.
Compare full basketHow we got these numbers
- Instacart — Aldi:Category multiplier against Walmart base, adjusted for West Urban ($2.70)
- Walmart+:Regional baseline ($3.00)
- Amazon Fresh (Prime):Category multiplier against Walmart base, adjusted for West Urban ($3.45)
- Instacart — Whole Foods:Category multiplier against Walmart base, adjusted for West Urban ($5.70)
Live observations come from public weekly ads (Aldi, Whole Foods) and BLS Average Retail Food Prices, refreshed daily. Estimates use a per-category multiplier calibrated to NPR, Consumer Reports, and Tasting Table grocery comparison studies.
Why this category prices the way it does
Frozen pricing is dominated by Walmart and Aldi's vertical integration — Amazon Fresh's frozen selection is limited and tends to run higher per unit.
Denver grocery context
Denver's grocery market is dominated by King Soopers (Kroger's Colorado brand), Safeway, and Whole Foods. Sprouts has strong Denver presence and competes effectively with Whole Foods on organic produce. Sam's Club and Costco serve bulk shoppers. Aldi has zero Denver metro stores as of 2026 — Colorado is another Aldi gap, similar to Washington state. Walmart+ covers metro Denver broadly and is the de facto cheap delivery option.
Without Aldi, Walmart+ is the cheapest broadly-available delivery service in Denver. Sprouts via Instacart is the best premium-but-affordable option — typically 20-25% below Whole Foods for comparable organic items.
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Service fees, delivery, and tip all depend on basket size — the cheapest per-item service isn't always the cheapest overall.
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