Frozen pepperoni pizza price in Houston.

How we got these numbers

• Instacart — Aldi:Category multiplier against Walmart base, adjusted for South Urban ($4.26)
• Walmart+:Regional baseline ($4.73)
• Amazon Fresh (Prime):Category multiplier against Walmart base, adjusted for South Urban ($5.44)
• Instacart — Whole Foods:Category multiplier against Walmart base, adjusted for South Urban ($8.99)

Live observations come from public weekly ads (Aldi, Whole Foods) and BLS Average Retail Food Prices, refreshed daily. Estimates use a per-category multiplier calibrated to NPR, Consumer Reports, and Tasting Table grocery comparison studies.

Why this category prices the way it does

Frozen pricing is dominated by Walmart and Aldi's vertical integration — Amazon Fresh's frozen selection is limited and tends to run higher per unit.

Houston grocery context

Houston is H-E-B country — most locals consider H-E-B the default for everything, and it doesn't partner with Instacart. That makes the 'best of the four major delivery services' question secondary in Houston compared to 'what does H-E-B not have that I need delivered?' Hurricane preparedness shapes how Houstonians shop: stocked pantries and bulk water are seasonal priorities June through November. Walmart+ stores are scattered across the metro from The Woodlands to Pearland, giving the broadest geographic coverage of the four services.

Use H-E-B for your regular shop and Walmart+ for items H-E-B doesn't carry well (specific national brands, household goods, electronics-adjacent items). Amazon Fresh is worth it for Prime members already paying $139/yr — at that point grocery delivery is essentially free above $100.

Frozen pepperoni pizza prices in other cities

• Dallas, TX
• Austin, TX
• San Antonio, TX
• Jacksonville, FL
• Fort Worth, TX