Frozen mixed vegetables price in Indianapolis.

How we got these numbers

• Instacart — Aldi:Category multiplier against Walmart base, adjusted for Midwest Urban ($0.82)
• Walmart+:Regional baseline ($0.91)
• Amazon Fresh (Prime):Category multiplier against Walmart base, adjusted for Midwest Urban ($1.05)
• Instacart — Whole Foods:Category multiplier against Walmart base, adjusted for Midwest Urban ($1.73)

Live observations come from public weekly ads (Aldi, Whole Foods) and BLS Average Retail Food Prices, refreshed daily. Estimates use a per-category multiplier calibrated to NPR, Consumer Reports, and Tasting Table grocery comparison studies.

Why this category prices the way it does

Frozen pricing is dominated by Walmart and Aldi's vertical integration — Amazon Fresh's frozen selection is limited and tends to run higher per unit.

Indianapolis grocery context

Indianapolis is solid Aldi territory — central Indiana has been a Midwestern Aldi stronghold since the 1990s. Kroger and Meijer both operate widely. Marsh Supermarkets shut down in 2017, leaving Kroger and Meijer as the dominant traditional chains. Whole Foods has limited Indy presence (mainly Carmel and Broad Ripple). Walmart+ has near-universal coverage across the metro. Midwest regional pricing (7% below US average) makes Indianapolis one of the cheapest US metros for grocery.

Instacart-Aldi is the obvious default — Aldi prices are already low, and Midwest regional adjustment cuts another 7%. Use Meijer via Instacart for items Aldi doesn't carry (specialty brands, larger household goods).

Frozen mixed vegetables prices in other cities

• Columbus, OH
• Chicago, IL
• Denver, CO