Long-grain white rice price in Jacksonville.
Live shelf prices for long-grain white rice (5 lb bag) across all four major grocery delivery services in Jacksonville, FL.
Long-grain white rice · 5 lb bag
South Urban- Instacart — AldiCheapest$5.22
- Walmart+$5.67
- Amazon Fresh (Prime)$6.52
- Instacart — Whole Foods$11.34
Shelf price only — total delivered cost depends on basket size, fees, and tip.
Compare full basketHow we got these numbers
- Instacart — Aldi:Category multiplier against Walmart base, adjusted for South Urban ($5.22)
- Walmart+:Regional baseline ($5.67)
- Amazon Fresh (Prime):Category multiplier against Walmart base, adjusted for South Urban ($6.52)
- Instacart — Whole Foods:Category multiplier against Walmart base, adjusted for South Urban ($11.34)
Live observations come from public weekly ads (Aldi, Whole Foods) and BLS Average Retail Food Prices, refreshed daily. Estimates use a per-category multiplier calibrated to NPR, Consumer Reports, and Tasting Table grocery comparison studies.
Why this category prices the way it does
Pantry staples (rice, pasta, flour) carry the smallest absolute price differences but the largest percentage gap — Aldi's private label routinely runs 40-60% under branded equivalents.
Jacksonville grocery context
Jacksonville is Publix country — Publix operates 60+ stores across the metro and is most locals' default grocer. Publix delivers via Instacart with strong coverage. Among our four national services tracked, Walmart+ has the next-broadest physical footprint, with stores in Mandarin, Arlington, the Northside, and Orange Park. Aldi has been expanding rapidly in NE Florida — multiple new stores opened in 2023-2024.
Publix via Instacart is the local favorite but typically 10-15% above Walmart+ on equivalent items. For weekly shopping, Walmart+ or Instacart-Aldi consistently beats Publix on price; Publix wins on prepared foods and produce quality.
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