Cheerios cereal price in New York City.

How we got these numbers

• Instacart — Aldi:Category multiplier against Walmart base, adjusted for Northeast Urban ($4.23)
• Walmart+:Regional baseline ($4.70)
• Instacart — Wegmans:Category multiplier against Walmart base, adjusted for Northeast Urban ($5.17)
• Amazon Fresh (Prime):Category multiplier against Walmart base, adjusted for Northeast Urban ($5.41)
• Instacart — Sprouts:Category multiplier against Walmart base, adjusted for Northeast Urban ($5.64)
• Whole Foods Market:Category multiplier against Walmart base, adjusted for Northeast Urban ($8.94)

Live observations come from public weekly ads (Aldi, Whole Foods) and BLS Average Retail Food Prices, refreshed daily. Estimates use a per-category multiplier calibrated to NPR, Consumer Reports, and Tasting Table grocery comparison studies.

Why this category prices the way it does

Breakfast cereals and oats are aggressive loss-leaders for Walmart and Aldi — both carry private-label versions of every major brand at half the price.

New York City grocery context

Manhattan apartments rarely have room for bulk shopping, which is why same-day delivery here is a category leader in adoption rate. The five boroughs price differently from each other — Aldi via Instacart serves Queens and Brooklyn but not most of Manhattan; Whole Foods orders now go through Amazon Fresh's same-day Prime delivery (broadest Manhattan footprint); Wegmans Astoria opened in 2020 and changed Northeast Queens pricing overnight. Building access is the silent variable: many NYC apartments require leaving deliveries with doormen or in lobbies, which drives more frequent, smaller orders than the national average.

For Manhattan zips, default to Amazon Fresh + Whole Foods for produce quality and Instacart-Aldi for pantry staples (delivered via Queens/Brooklyn) — splitting the basket saves about 18% versus a single all-Whole Foods order.

Cheerios cereal prices in other cities

• Boston, MA
• Philadelphia, PA
• Washington, DC