Frozen broccoli price in New York City.

How we got these numbers

• Instacart — Aldi:Category multiplier against Walmart base, adjusted for Northeast Urban ($0.93)
• Walmart+:Live observation from May 11 ($0.98)
• Amazon Fresh (Prime):Live observation from May 14 ($25.75)
• Instacart — Whole Foods:Live observation from May 14 ($31.45)

Live observations come from public weekly ads (Aldi, Whole Foods) and BLS Average Retail Food Prices, refreshed daily. Estimates use a per-category multiplier calibrated to NPR, Consumer Reports, and Tasting Table grocery comparison studies.

Why this category prices the way it does

Frozen pricing is dominated by Walmart and Aldi's vertical integration — Amazon Fresh's frozen selection is limited and tends to run higher per unit.

New York City grocery context

Manhattan apartments rarely have room for bulk shopping, which is why same-day delivery here is a category leader in adoption rate. The five boroughs price differently from each other — Aldi delivery serves Queens and Brooklyn but not most of Manhattan; Whole Foods has the broadest Manhattan footprint; Wegmans Astoria opened in 2020 and changed Northeast Queens pricing overnight. Building access is the silent variable: many NYC apartments require leaving deliveries with doormen or in lobbies, which drives more frequent, smaller orders than the national average.

For Manhattan zips, default to Instacart-Whole Foods for produce quality and Walmart+ for pantry staples — splitting the basket saves about 18% versus a single Whole Foods order. Below 14th Street, Trader Joe's via Instacart is the cheapest option for snacks and frozen.

Frozen broccoli prices in other cities

• Boston, MA
• Philadelphia, PA
• Washington, DC