Frozen broccoli price in New York City.

How we got these numbers

• Instacart — Aldi:Category multiplier against Walmart base, adjusted for Northeast Urban ($0.93)
• Walmart+:Regional baseline ($1.03)
• Instacart — Wegmans:Category multiplier against Walmart base, adjusted for Northeast Urban ($1.13)
• Instacart — Sprouts:Category multiplier against Walmart base, adjusted for Northeast Urban ($1.26)
• Amazon Fresh (Prime):Live observation from Jul 16 ($2.57)
• Whole Foods Market:Live observation from Jul 16 ($3.13)

Live observations come from public weekly ads (Aldi, Whole Foods) and BLS Average Retail Food Prices, refreshed daily. Estimates use a per-category multiplier calibrated to NPR, Consumer Reports, and Tasting Table grocery comparison studies.

Why this category prices the way it does

Frozen pricing is dominated by Walmart and Aldi's vertical integration — Amazon Fresh's frozen selection is limited and tends to run higher per unit.

New York City grocery context

Manhattan apartments rarely have room for bulk shopping, which is why same-day delivery here is a category leader in adoption rate. The five boroughs price differently from each other — Aldi via Instacart serves Queens and Brooklyn but not most of Manhattan; Whole Foods orders now go through Amazon Fresh's same-day Prime delivery (broadest Manhattan footprint); Wegmans Astoria opened in 2020 and changed Northeast Queens pricing overnight. Building access is the silent variable: many NYC apartments require leaving deliveries with doormen or in lobbies, which drives more frequent, smaller orders than the national average.

For Manhattan zips, default to Amazon Fresh + Whole Foods for produce quality and Instacart-Aldi for pantry staples (delivered via Queens/Brooklyn) — splitting the basket saves about 18% versus a single all-Whole Foods order.

Frozen broccoli prices in other cities

• Boston, MA
• Philadelphia, PA
• Washington, DC