Old-fashioned rolled oats price in Dallas.

How we got these numbers

• Instacart — Aldi:Category multiplier against Walmart base, adjusted for South Urban ($4.25)
• Walmart+:Regional baseline ($4.72)
• Amazon Fresh (Prime):Category multiplier against Walmart base, adjusted for South Urban ($5.43)
• Instacart — Whole Foods:Category multiplier against Walmart base, adjusted for South Urban ($8.97)

Live observations come from public weekly ads (Aldi, Whole Foods) and BLS Average Retail Food Prices, refreshed daily. Estimates use a per-category multiplier calibrated to NPR, Consumer Reports, and Tasting Table grocery comparison studies.

Why this category prices the way it does

Breakfast cereals and oats are aggressive loss-leaders for Walmart and Aldi — both carry private-label versions of every major brand at half the price.

Dallas grocery context

DFW is one of the few Texas metros where Aldi has scaled aggressively — North Dallas, Plano, and Frisco are well-covered, while Fort Worth and the south metro are still building out. Tom Thumb (Albertsons), Kroger, and Whole Foods all have strong delivery presence via Instacart. Walmart+ covers virtually every DFW zip with same-day delivery. H-E-B opened its first DFW stores in 2022 and has expanded since, but isn't on Instacart.

North Dallas and Plano shoppers get the best Aldi delivery coverage in Texas — default to Instacart-Aldi for staples. Fort Worth residents should check the dedicated Fort Worth metro page; Aldi coverage thins out west of I-35E.

Old-fashioned rolled oats prices in other cities

• Fort Worth, TX
• Houston, TX
• Austin, TX
• San Antonio, TX
• Jacksonville, FL