Old-fashioned rolled oats price in Jacksonville.
Live shelf prices for old-fashioned rolled oats (42 oz canister) across all four major grocery delivery services in Jacksonville, FL.
Old-fashioned rolled oats · 42 oz canister
South Urban- Instacart — AldiCheapest$4.25
- Walmart+$4.72
- Amazon Fresh (Prime)$5.43
- Instacart — Whole Foods$8.97
Shelf price only — total delivered cost depends on basket size, fees, and tip.
Compare full basketHow we got these numbers
- Instacart — Aldi:Category multiplier against Walmart base, adjusted for South Urban ($4.25)
- Walmart+:Regional baseline ($4.72)
- Amazon Fresh (Prime):Category multiplier against Walmart base, adjusted for South Urban ($5.43)
- Instacart — Whole Foods:Category multiplier against Walmart base, adjusted for South Urban ($8.97)
Live observations come from public weekly ads (Aldi, Whole Foods) and BLS Average Retail Food Prices, refreshed daily. Estimates use a per-category multiplier calibrated to NPR, Consumer Reports, and Tasting Table grocery comparison studies.
Why this category prices the way it does
Breakfast cereals and oats are aggressive loss-leaders for Walmart and Aldi — both carry private-label versions of every major brand at half the price.
Jacksonville grocery context
Jacksonville is Publix country — Publix operates 60+ stores across the metro and is most locals' default grocer. Publix delivers via Instacart with strong coverage. Among our four national services tracked, Walmart+ has the next-broadest physical footprint, with stores in Mandarin, Arlington, the Northside, and Orange Park. Aldi has been expanding rapidly in NE Florida — multiple new stores opened in 2023-2024.
Publix via Instacart is the local favorite but typically 10-15% above Walmart+ on equivalent items. For weekly shopping, Walmart+ or Instacart-Aldi consistently beats Publix on price; Publix wins on prepared foods and produce quality.
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Service fees, delivery, and tip all depend on basket size — the cheapest per-item service isn't always the cheapest overall.
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