Bell pepper, red price in Philadelphia.

How we got these numbers

• Instacart — Aldi:Category multiplier against Walmart base, adjusted for Northeast Urban ($1.12)
• Walmart+:Live observation from May 11 ($1.25)
• Amazon Fresh (Prime):Category multiplier against Walmart base, adjusted for Northeast Urban ($1.58)
• Instacart — Whole Foods:Category multiplier against Walmart base, adjusted for Northeast Urban ($1.97)

Live observations come from public weekly ads (Aldi, Whole Foods) and BLS Average Retail Food Prices, refreshed daily. Estimates use a per-category multiplier calibrated to NPR, Consumer Reports, and Tasting Table grocery comparison studies.

Why this category prices the way it does

Produce pricing swings with season and source — Aldi and Whole Foods source different supply chains, so the per-pound number on a given week can shift more than other categories.

Philadelphia grocery context

Philadelphia's grocery scene is dominated by Acme Markets and ShopRite, both available via Instacart. Wegmans has built a loyal suburban following with locations in King of Prussia, Cherry Hill, and Warrington. Aldi delivery is strong across the metro thanks to dense stores in South Philly, Northeast, and the suburbs. Walmart+ covers most city zips except parts of Center City. Philly's row-house density means most deliveries reach the door directly — no buzzer-and-doorman complications like NYC.

For weekly staples, Instacart-Aldi consistently wins on price. For one-stop premium shopping, Wegmans-via-Instacart in the suburbs is unbeatable on selection. Stack with Walmart+ for household goods where their broader catalog matters more than per-item price.

Bell pepper, red prices in other cities

• New York City, NY
• Washington, DC
• Boston, MA